On to our fifth tournament
Learn about Brainstorm IT, its football-pool experience since 2012 and the working platform behind EK Pool 2028.
From our first 2012 pool to a multilingual platform
Brainstorm IT develops and operates digital products from Leiderdorp in the Netherlands. Our first football pool launched in 2012, followed by editions in 2014 and 2016. For the 2026 tournament, the pool grew into a multilingual platform for companies, clubs, communities, friends and families. Euro 2028 will be the fifth tournament to benefit from that experience.
That history is practical: we know when participants return, which controls an organiser needs and why a current table immediately after each match matters. The application is designed for traffic peaks, works on mobile and desktop and supports Dutch, English, German and Spanish.
Independent and built around the organiser
EK Pool 2028 is an independent Brainstorm IT B.V. product and is not affiliated with, endorsed by or sponsored by UEFA or the tournament organisers. We do not use official marks or tournament design. Instead, organisers can create a recognisable competition of their own while the platform processes fixtures, results, points and rankings.